Shopify Website Design
Scalable, user-friendly eCommerce and service-based websites that drive conversions, streamline operations, and grow with your business
Paid Ads (Google & Meta)
Data-driven campaigns across Google and Meta Ads, targeting all funnel stages to boost conversions, revenue, and return on ad spend
SEO
Keyword rich content optimisations and technical fixes to boost visibility, attract new audiences, and drive long-term organic growth
A Message from Arran
"At TAGAN, we specialise in supporting small and medium-sized businesses (SMBs), delivering the value and expertise of large agencies at a significantly lower cost. As a boutique agency, we pride ourselves on a personalised, communication-driven approach. Our team places a strong emphasis on data-informed strategies, ensuring every decision leads to measurable and impactful results."
Our Services
Consultancy & Strategy
At TAGAN, consultancy is built into your support with regular catch-up calls and strategic planning. Your account manager provides strategy documents to guide future activities and communications, ensuring a proactive, goal-focused approach.
For larger businesses overwhelmed by marketing comms, TAGAN’s premium consultancy packages complement in-house teams, offering fresh insights on agency work or managing key areas like websites and paid ads while collaborating with external partners. This bespoke service has delivered strong results for independent hotel brands and others navigating complex marketing challenges.
Shopify Website Design
Shopify is the ultimate game-changer for small businesses, whether you’re selling products or services. The platform offers a sleek, user-friendly design, endless customisation options, and an array of powerful tools for everything from payments to bookings. Shopify makes running your business a breeze.
For marketing agencies like ours, the platform’s varied features and native integrations, allow us to craft data-driven campaigns that deliver real, measurable growth. Scalable, flexible, and built to grow with your brand, Shopify is the perfect partner for businesses ready to make big moves.
The UK has 160K+ Shopify Stores
Choosing the right website platform in a sea of page builder website platforms can be overwhelming. Many brands we work with initially opt for familiar names like WooCommerce or Squarespace. While these platforms are functional, they often fall short in delivering the seamless user experience and automation that today’s consumers expect. Shopify, on the other hand, streamlines operations, integrates with a vast array of tools, and offers unmatched scalability and future-proofing.
Google Ads
Google Ads is a powerhouse in digital marketing, enabling businesses to connect with diverse audiences across Google’s extensive multi-platform network, including Search, YouTube, Gmail, and more.
By leveraging a range of ad formats, we craft tailored campaigns that target users throughout the entire conversion funnel:
- Top-of-Funnel: Build brand awareness and attract new audiences with Discovery Ads and Google Shopping
- Mid-Funnel: Engage potential customers through Performance Max campaigns and retargeting strategies.
- Bottom-of-Funnel: Drive conversions with precise branded search campaigns.
Meta Ads
Meta Ads are an excellent alternative to Google Ads, offering a platform that seamlessly complements your organic social media efforts. At TAGAN, we focus on driving results with sales-focused shopping, carousel, and video campaigns, targeting both the top and middle of the funnel.
As your ad account matures, we refine audience targeting by retargeting website and social media visitors or exploring data-driven lookalike audiences to expand your reach effectively.
SEO
Our SEO support drives long-term growth by optimising your website for both top-of-funnel (TOFU) discovery and bottom-of-funnel (BOFU) conversions. Through detailed audits, TAGAN identifies technical issues and content gaps to improve search visibility.
Targeting high-traffic TOFU keywords attracts new audiences with data-driven blog content, while refined BOFU page optimisations boost rankings and drive sales from high intent visitors. Combining technical fixes, schema markup, and strategic content, we position your brand for measurable organic growth.
Brands that we've worked with:
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FAQs
What markets / brand types do we work with?
Whilst TAGAN Marketing works with a diverse range of brands, we have a very strong understanding of the hospitality industry, specifically the independent hotel market. Our expertise in this sector lie with WordPress website management, paid advertising management (meta and google ads) and SEO support. Alongside the hospitality market, we work with an assortment of eCommerce and service-based brands stretching across: retail, electronics, domestic and trade DIY/home improvement, and more. Across these brand types, our deliverables are Shopify website design/management, paid advertising and SEO support.
What do we offer in monthly marketing support packages?
Monthly support packages are entirely bespoke for each client depending on their marketing goals. Website management, Paid Advertising and SEO support rely heavily on data analysis to make informed decisions that lead to valuable results. Alongside proactive implementation time, all traditional support packages included allotted time for data analysis, consultancy, strategy and catch-up meetings to ensure all expectations and targets are met. All our monthly support packages start at 10 hours/month.
Do we offer ad hoc website / marketing support?
We do, but ad hoc website / marketing support is offered in blocks of 10 hours.
What type of websites do we design / manage?
TAGAN Marketing specialises in designing Shopify websites for small and medium-sized businesses (SMBs). In this instance, we would place a business on one of three Shopify-hosted plans: Basic, Shopify or Advanced. We utilise Shopify’s UX dynamic themes (website templates), to build highly curated stores/websites that readily prompt conversion for website visitors. For businesses that own an existing custom-development website that needs optimising / management, we can support improving your website front end via your content management system. All of our action points are data-informed after reviewing GA4, Hotjar and cross-channel revenue data.
What is the cost of a Shopify website design project?
This is dependent on the deliverables for your website. However, is pricing and service follows the ethos of "providing the same value as larger agencies, but at a significantly lower cost for SMBs".
In the consultation phase of a website project, one of the TAGAN Marketing team will host a discovery session with you to outline some of the initial deliverables that the website can offer. Following this, a website intake form will be sent across to inform a finalised bespoke proposal to meet your business needs and goals.
Do we offer Shopify store migration from other platforms?
We do indeed. Most commonly, we offer data migration from WooCommerce stores to a new Shopify store via Matrixify. In this instance, we can pass over your product/collection/order data, alongside any other data that will be of use.
How do we create effective ad campaigns?
Following our consultation calls and paid advertising intake forms, we audit your ad accounts to get an understanding of how past users have previously engaged with your paid media channels. Following this, we determine your goals for paid advertising and map out a series of campaigns that will target primary stages of the conversion funnel. Depending upon your goals, we will choose between Meta (Facebook & Instagram) and/or Google Advertising. Once data has been collected, we will move to tackling all stages of the conversion funnel with further ad types.
What platforms do we use for paid ads (Google, Facebook, Instagram)?
At TAGAN, we solely use Google Ads & Meta Ads (Facebook & Instagram) for paid advertising.
How do we track the success of an ad campaign?
Success in our books is measured by number of conversions, conversion value (revenue) and return-on-ad-spend (ROAS). Too many times we have seen new clients join TAGAN Marketing after dealing with Advertising agencies that shout about delivering traffic to a website, but do not touch base on conversion. For context, you can quite easily spend £150 in 2 weeks, drive 2K users to your website, but attain no conversion.
On a daily basis we review our ad accounts, where we analyse a range of metrics, such as clicks, impressions, ROAS, revenue, keyword performance, impression share, budget pacing etc. Following our account health checks, we make conscise optimisations to maximise spend and deliver improved conversions / conversion value. In addition to monitoring metrics in Google & Meta owned platforms, we utilise specialist tracking software to review individual Google Ads Performance Max asset group performance on a granular level. This significantly aids efforts with our eCommerce clients.
What is a typical budget for a paid ad campaign?
Success in our books is measured by number of conversions, conversion value (revenue) and return-on-ad-spend (ROAS). Too many times we have seen new clients join TAGAN Marketing after dealing with Advertising agencies that shout about delivering traffic to a website, but do not touch base on conversion. For context, you can quite easily spend £150 in 2 weeks, drive 2K users to your website, but attain no conversion.
On a daily basis we review our ad accounts, where we analyse a range of metrics, such as clicks, impressions, ROAS, revenue, keyword performance, impression share, budget pacing etc. Following our account health checks, we make conscise optimisations to maximise spend and deliver improved conversions / conversion value. In addition to monitoring metrics in Google & Meta owned platforms, we utilise specialist tracking software to review individual Google Ads Performance Max asset group performance on a granular level. This significantly aids efforts with our eCommerce clients.
What SEO services do we provide?
Our SEO support packages are focused on strategic content-related optimisations and technical issues. Following the discovery phase, an SEO audit will be created to inform an content strategy that will target users at both the top-of-funnel (TOFU) and bottom-of-funnel (BOFU). Additionally, the audit will outline any technical holes there are on your website. Applicable, high-search volumes keywords are then implemented throughout your internal page content, meta data and alt text to boost search positions and organic traffic to your listings. Technical issues are fixed where appropriate and page-type specific schema is implemented via integrations. Schema helps Google and other search engines understand the purpose of your website (and pages).
How long does it take to see results from SEO efforts?
SEO is a long term strategy. For some top-of-funnel (TOFU) pages/posts, significant traffic results can be experienced fairly quickly in the first month of implementation, but this is dependent on the type of keywords added. Comparatively, content optimisations to some of your key revenue pages (homepage, collection page, about us, etc.), may deliver an uptick in results over a longer period. This is because competition for these bottom-of-funnel (BOFU) keywords may be significantly greater.
Can we help with content creation for better SEO performance?
For key revenue pages (BOFU), our content optimisations tend to be within the existing copy on these pages. This is to ensure that a brand’s valued tone of voice is always maintained on these core pages.
However, for top-of-funnel (TOFU) pages/posts such as news articles, our SEO Audit informs a range of blog titles and blog topics that we can tackle following high organic search volume affiliation. Utilising ChatGPT and our own copy-writing skills, we produce insightful articles that are also rich in traffic driving keywords.